Inter Milan unveils its new kit sponsor and annual sponsorship fee set records high.

The unveiling of Inter Milan's new kit sponsor, which has been named as the most expensive ever in terms of sponsorship fees, is causing quite a stir among fans and supporters alike. The club, which was founded by two Italian brothers in 1899, is one of the oldest football clubs in Europe and has a rich history dating back to the early days of the sport.

The new kit, unveiled on Sunday at the club's training ground, features a bright red and white color scheme that is reminiscent of the club's historic home stadium, San Siro. The kit also includes a number of symbols from the club's history, including the famous "Saracens" logo, which is a nod to the club's origins in Saracenia.

However, the new kit has raised eyebrows among fans who believe it is too expensive for the club's financial situation. Some have suggested that the new sponsor should be more transparent about its costs and provide better value for money.

On the other hand, the club's management has defended the decision, stating that the cost of the kit was necessary to attract new sponsors and support the team financially. They argue that with the club having a strong brand identity and fan base, it makes sense to invest in new sponsorships.

Despite the controversy surrounding the new kit, Inter Milan has already announced that it will donate a significant amount of money to the charity of its choice in order to raise awareness about mental health issues. This comes after the club received criticism over the treatment of players during the COVID-19 pandemic, which led to the suspension of several top players.

Overall, while the new kit may not be perfect, it is certainly a step in the right direction towards improving the club's finances and supporting future generations of talented footballers.